Effective Date: September 1^st, 2024

Last Updated: December 24^th, 2024

This Privacy Policy outlines how PRIME RCM (“Company,” “we,” “our,” or “us”) collects, uses, protects, and discloses personal information from users (“User(s),” “you,” or “your”) of our website, located at [https://www.myprimercm.com](https://www.myprimercm.com) (“Website”). It is designed to comply with federal laws such as the Health Insurance Portability and Accountability Act (HIPAA) and applicable privacy laws across the United States. At PRIME RCM, we are committed to safeguarding the privacy of our clients, partners, employees, and other stakeholders. This Privacy Policy reflects our dedication to protecting personal data and ensuring compliance with all relevant privacy laws and regulations.

1. Information We Collect
We may collect information from Users in various ways, including, but not limited to, when Users visit our website, register on the website, fill out a form, subscribe to our newsletter, or engage with our services.
2. How We Use Collected Information
We use personal and non-personal identification information for the following purposes:
• To operate and maintain our website.
• To provide Users with the services they request.
• To process payments, refunds, or collections.
• To comply with all applicable legal and regulatory obligations.
• To improve customer service and address inquiries or support requests.
• To send periodic communications about our services, promotions, or updates, where applicable.
• To protect against illegal activities, fraud, or other security threats.
• To enhance the User experience on our website by using data analytics to improve our services.
3. Data Security
We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your information. We comply with HIPAA regulations and take all reasonable steps to protect medical information in our possession.
3.1 Encryption and Access Control
• All personal information and sensitive data (including payment and medical data) are protected by industry-standard encryption, both during transmission and while stored on our servers.
• Access to personal information is limited to authorized personnel who are bound by confidentiality agreements and internal policies.
4. Data Sharing and Disclosures
We do not sell, trade, or rent Users’ personal identification information to others. We may share your information with third parties only in the following circumstances:
4.1 Business Partners, Contractors, and Service Providers
We may share data with trusted service providers or partners who assist us in operating our website, conducting our business, or servicing Users, provided those parties agree to keep this information confidential and comply with relevant privacy regulations.
4.2 Legal Compliance
We may disclose Users’ personal information when required to do so by law, such as to comply with a subpoena, legal proceeding, or court order, or if we believe such action is necessary to comply with applicable federal and state laws.
4.3 Mergers and Acquisitions
In the event that our Company is involved in a merger, acquisition, reorganization, or sale of assets, Users’ personal information may be transferred as part of that transaction.
4.4 Payment Processors
Where applicable, we may share necessary data with payment processors or financial institutions to facilitate transactions, refunds, and payments, in compliance with financial regulations.
5. Third-Party Websites
Our website may contain links to other platforms. We do not control the content or links that appear on these third-party sites and are not responsible for the practices employed by these platforms. Users are encouraged to review the privacy policies of these third-party sites for their data collection practices.
6. User Rights Under Applicable Laws
For users covered by HIPAA, we fully comply with the requirements regarding the confidentiality of protected health information (PHI). You have the right to access, request, amend, or restrict the use of your PHI as permitted by law.
7. Retention of Data
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. For medical billing and RCM services, we retain data in accordance with HIPAA retention requirements and applicable federal and state laws.
8. Children’s Privacy
Our services are not directed at individuals under the age of 18, and we do not knowingly collect personal information from minors. If we learn that we have inadvertently collected information from a child under 18, we will take immediate steps to delete such information.
9. Privacy Policy Update: SMS Messaging
When you subscribe to Prime RCM’s SMS messaging services, you agree to receive text messages, including but not limited to, appointment reminders, billing updates, service alerts, and promotional offers. These messages are intended to enhance your experience and keep you informed about our services.
9.1 Message Frequency
Subscribers will receive up to four (4) messages per month. The frequency of messages may vary depending on your interactions, preferences, or service requirements.
9.2 Message and Data Rates
Standard message and data rates may apply. These charges are determined by your mobile carrier and are not the responsibility of Prime RCM.
9.3 Opt-Out Instructions
You may opt out of receiving SMS messages at any time by texting “STOP” to the number from which you are receiving messages. Once you opt out, you will receive a confirmation message, and no further messages will be sent to your phone.
9.4 Help and Assistance
If you need assistance with SMS messaging, you can text “HELP” to the same number from which you receive messages. Upon sending “HELP,” you will receive a reply acknowledging your request for assistance, along with details on how to contact us for further support. For additional help, you can also reach us through:
10. Updates to this Policy
We may update this Privacy Policy from time to time at our discretion. We encourage Users to check this page regularly for any changes. Your continued use of the Website following the posting of changes to this Policy will be deemed your acceptance of those changes.

Contact Information
If you have any questions or concerns regarding this Privacy Policy, our data protection practices, or your interactions with our website, please contact us at:
• Prime RCM (Sherman Oaks, CA)
• Address: 15442 Ventura Blvd., STE 201-470, Sherman Oaks, CA, 91403
• Direct: (934) 233-9317 | (646) 825-5286 | (646) 825-5491
• Fax:(646) 825-5313
• Sales:(209) 213-3833
• Email: info@myprimercm.com
• Prime RCM (Queens, NYC)
• Address: 177-11 Union Turnpike, Fresh Meadows, NY 11366
• Direct: (646) 825-5286, (646) 825-5491
• Fax:(646) 825-5313
• Sales:(209) 213-3833
• Email: info@myprimercm.com
This Privacy Policy complies with applicable federal laws of the United States, HIPAA, and relevant state laws of Florida. By using our services and website, you agree to the terms set forth herein.